Web Survey Bibliography
The proliferation and adoption of multiple Internet-access platforms in the U.S., especially among younger and ethnic populations, has increased the need for research organizations to provide alternative methods of data collection, such as mobile applications and Web. In 2012, Nielsen conducted a study in two local demographically diverse market areas in the U.S. to assess the viability of using a cross-platform mobile and online application (Whatcha Watchin’?) to capture television viewing. To maximize coverage of smartphone and non-smartphone users, iOS (iPhone/iPad), Android and online (website) versions of the application were developed and made available to participants. Here we present the end-to-end study experience through the eyes of the user and focus on recruitment, app download and general use of this data collection tool. The user experience was gathered through a follow up online survey and a set of one-onone interviews conducted shortly after the end of data collection period. Survey respondents included those who accepted, registered into the App/Web and submitted at least one viewing entry; those who accepted and registered but did not submit any viewing entry; and respondents that accepted over the phone but didn’t register into the App/Web. Key findings on the effectiveness of the recruitment materials, reasons for participation, interaction with the App, etc. will be presented, followed by a discussion on key topics to include when surveying respondents’ on the user experience with cross-platform data collection tools.
Conference Homepage (abstract)
Web survey bibliography (30)
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Utilizing iPads in the Field; 2015; Kiser, P.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour...; 2015; Liebe, U., Glenk, K., Oehlmann, M., Meyerhoff, J.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Developing A Web-Smartphone-Telephone Questionnaire ; 2013; Boreham, R., Wijnant, A.
- Measuring Compliance in Mobile Longitudinal Repeated-Measures Design Study; 2013; Link, M. W.
- Using smartphones in survey research: a multifunctional tool Implementation of a time use app; a feasability...; 2013; Sonck, N., Fernee, H.
- Internet as a new source of information for the production of official statistics. Experiences of Statistics...; 2013; Heerschap, N.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- Exploring factors associated with respondent mode choice for surveys using mobile devices.; 2013; Walton, L.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Cross-Platform Measurement: User Experience With a Smartphone and Web Self- Reported Data Collection...; 2013; Petras, A. P., Duan, S., Dan, O.
- Designing Surveys for Tablets and Smartphones; 2013; Lakhe, S., Nichols, E. M., Olmsted, M. G., King, T.
- PDAs in socio-economic surveys: instrument bias, surveyor bias or both?; 2013; Escobal, J., Benites, S.
- The smartphone psychology manifesto; 2012; Miller, G.
- What is Probit; 2011
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Evaluating the usability of personal digital assistants to collect behavioral data on adolescents with...; 2011; McClamroch, K. J.
- Computer-assisted questionnaires may facilitate collection of quality-of-life (QOL) data: At a cost; 2006; Smith, Ad. B., Velikova, G., Wright, E. P., Lynch, P., Selby, P. J.
- Response order effects – how do people read?; 2003; Duffy, B.
- Response latency methodology for survey research: Measurement and modeling strategies; 2003; Mulligan, K., T., Mockabee, S. T., Grant, J. T., Monson, J. Q.
- Using touch screen audio-CASI to obtain data on sensitive topics; 2001; Cooley, P. C., Rogers, S. M., Al-Tayyib, A. A., Ganapathi, L. F., Willis, G. B., Turner, C. F.